Content + SEO

Content director living at the intersect of SEO and content with a background in editing and writing at both the in-house and digital content marketing agency levels. Packing a well-rounded array of skills with expertise in multiple-project management and content.

Versed in analytics, technical SEO, mobile, on-site and offsite search engine optimization, re-platforming and content management system requirements.

I specialize in building and nurturing content teams from the ground up, developing and implementing strategies and processes, style guide creation, and guiding content teams in crafting and editing multiple species of content including marketing copy, creative copy, and natural, evergreen SEO content.

Orbit Media Studios

Content Optimization Director: Jan. 2023 - Present

Single Grain

Content Director: Jan. 2021 - Dec. 2022

Northcutt

Content Director: Jan. 2021 - Oct. 2021

SEO Strategist: Dec. 2018 - Jan. 2021

Navistar

SEO & Social Media Manager: Oct. 2017 - Nov. 2018

Ticketmaster

SEO Content Manager: May 2010 – Oct. 2017

  • Managed SEO team, internal and external content writers, and digital marketing interns.

  • Worked with product and development to ensure implementation of technical SEO best practices.

  • Conducted research and analysis to deliver evergreen content focused on user intent.

  • Joined forces with editorial and social media teams to deliver marketing content strategy.

 

Daily Herald (Paddock Publications)

Correspondent: Sept. 2007 – May 2013

  • Managed a fashion blog and wrote lifestyle pieces for Daily Herald as well as Paddock's alternative and Spanish language papers, Beep and Reflejos respectively.

  • Wrote weekly lifestyle column published in Daily Herald, Beep, and Reflejos.

  • Wrote features and lifestyle pieces published in Daily Herald, Beep, and Reflejos.

  • Reflejos, Paddock Publications' weekly bilingual suburban news journal, was honored by the National Association of Hispanic Publications with two 2010 José Martí Publishing Awards.

 

ESCO Press International, an ESCO Institute Company

Senior Editor: Sept. 1999 – April 2007

Assistant Editor: Sept. 1999 – May 2004

  • Oversaw composition and publication of four post-secondary textbooks: ISBN 1930044232, 1930044224, 1930044208 and 1930044127.

  • Managed author relationships and content acquisition.

  • Led planning, budgeting, scheduling and coordination of new books from acquisition through publication.

  • Oversaw and managed editorial department.

Education

BA Business Communications: DePaul University

Paralegal Certification